Ensuring that your publication is seen by a wide and relevant audience is key to maximising the impact of your research. Here are the Royal Society Publishing team’s top tips for promoting papers published in our journals:
- Inform your institution’s press office, and put them in touch with the Royal Society press team to maximise the chances of getting your work covered by the media. Ensure that you’ve written a lay abstract which tells the press why your work is important in a way that is understandable by non-experts – we will ask for this during the final submission process.
- Tell your colleagues. Sharing information about your paper directly with colleagues by email, on academic hubs or via subject specific listserv services is a key way of spreading your news.
- Add the published paper to your bibliography on your institutional website, into your ORCID account and any other online collections of your publications. You should link directly to the paper on the journal’s website.
- Use social media. Sites such as Twitter and Facebook are a growing resource for academic information. Add a photo or video to grab attention. Tag us (Twitter: @RSocPublishing and Facebook: RoyalSocietyPublishing.FanPage) and we’ll share it!
- Do you have a good story? If so, talk about your work! We love interviewing and publishing guest blogs from our authors at the cutting edge of science, so if you would like to write for the Royal Society Publishing blog or appear in one of our podcasts please get in touch. You could consider making a short video about your work for YouTube.
- Link to your work from Wikipedia and other relevant online resources.
Does this sound daunting? You may want to consider signing up to a service such as Kudos. This cross-publisher service allows you to collate your published papers in one place, along with associated information such as lay-person summaries, commentaries, interviews, media, videos etc. It provides tools to help you to promote your paper, and has reporting facilities to help you to assess the success of your promotional activities.
Tracking your results
Did you know that it’s now very easy to see the result of all your promotional hard work? Click on the ‘Info & Metrics’ tab on your paper to find information on how much usage your paper is getting.
The ‘Altmetric donut’ shows you where your paper has been talked about online, providing a great resource for getting immediate feedback on your work. You can click through to more detail on the Altmetric site.
The ‘Article Usage’ table shows how many views and downloads your paper has received. Just note that on most of our journals this data only includes downloads directly from the Royal Society website (rather than via PubMed etc).
We hope that you find this useful when your next paper publishes. Please don’t hesitate to contact the journal that you submitted to if you have other ideas or need any tools to help you.